All images property of Kuryakyn Holdings LLC
Kuryakyn 2019-2021
When I was hired at Kuryakyn I was asked to give the brand more attitude. While an entire rebrand wasn't in the cards, a careful strategy of taking some existing aesthetics and making them more high contrast and stylized was deployed. Bolder type with an intentional multi typeface treatment at times had the brand humming at a higher frequency. Creating moments that stimulate emotionally and visually as a reminder of why we ride.